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Approaching Venice - Uli Sigg
Having served as the Swiss ambassador to China in the mid to late 1990s, Uli Sigg is the largest collector of Chinese contemporary art. Such is his involvement in the country's art scene that he has become known as "Chinese contemporary art's ambassador to the World." Sigg sits on the board of several multinational companies, and in 1997 he established the Chinese Contemporary Art Award (CCAA) for artists living and working in the country. Its companion, the CCAA Art Critic Award, was founded in 2007. Sigg is a member of MoMA's International Council and Tate's International Advisory Council.
Video platform
The Austrian contribution is accompanied by the video platform Approaching Venice, which launched on 26 January 2011. Eva Schlegel, commissioner of the Austrian Pavilion at the 54th Biennale di Venezia 2011 and initiator of the platform, invites well-known personalities from the fields of art and architecture to participate in a conversation. Eight interviews with leading artists, museum directors, curators, architects and critics form the basis for the theoretical engagement with the Biennale as a major event.